By Climbers For Climbers

A Habit Climbing employee climbing on an indoor wall.

As climbers, our passion for the sport is poured into each hold we make. We take pride in meeting the needs of gym owners and routesetters by manufacturing high quality holds at an affordable price.



Our journey started back in 1989 in a plywood bouldering gym we built with some friends in an old auto body shop in Salt Lake City. SLC didn't have much of a climbing history at the time but it had a friendly local community and a cache of steep limestone in nearby American Fork Canyon. The Body Shop community mixed trad and sport climbers, boulderers, pre-teens and mountain guns...we welcomed everybody. And we got to know plastic.

"Man, if we made holds..."

Fast-forward to '94, when a chemistry experiment led by the late Dave Bell produced an early sample of holds, mostly to save money for The Body Shop. Those early grips were pretty standard, but one stood out...The Butt. Boom! The first oversized plastic hold that wasn't actually a hold was born. Dave then got Rob Gilbert, Boone Speed and Mike 'MC' Call involved and together they turned the volume way up. 

Remember, BITD holds were sharp and pretty dumb actually. None were bigger than a CD and if you didn't want to tweak on the heinous little designated pocket, you'd just grab the outside edge of the hold. The whole bloody thing! Trying to set good problems, especially for competition was a nightmare. 

The Pusher boys saw it differently. They introduced traits easily taken for granted today like "friendly" shapes, and texture. Other firsts included XXL holds...predecessors to today's volumes, like The Boss, the boys' oversized homage to Fontainebleau, and The Big Stone, the first ever "broken texture" hold...closely resembling granite. And finally there was that bar-raising "No Filler Guarantee". True, there's a lot less crappy plastic out there today, but we still honor our original pledge... that if you don't like a hold we send you, for whatever reason, send it back and we'll replace it with one that you dig. 

Which brings us up to date... now, almost 30 years of evolution and thousands of shapes later, we're back from sabbatical...still at it, all of it...climbing, shaping and pushing chemistry forward. 

We sincerely appreciate your interest in our passion. 

Lets enjoy this together. 


    Sort By:
  • Baby Boss Set

    Baby Boss Set


  • Biggie (aka Font Volume #3)

    Biggie (aka Font Volume #3)


  • Classic Hueco Crimps

    Classic Hueco Crimps


  • Cobble Jibs

    Cobble Jibs


  • Dave Bell System Crimps

    Dave Bell System Crimps


  • Font Volume #2

    Font Volume #2


  • Joe's Baby Boss #1

    Joe's Baby Boss #1


  • Joe's Baby Boss #2

    Joe's Baby Boss #2


  • Joe's Crimp Pockets

    Joe's Crimp Pockets


  • Joe's Crimp Set #1

    Joe's Crimp Set #1


  • Joe's Crimp Set #2

    Joe's Crimp Set #2


  • Joe's Crimp Set #3

    Joe's Crimp Set #3


  • Joe's Crimp Set #4

    Joe's Crimp Set #4


  • Joe's Large Incut Flakes

    Joe's Large Incut Flakes


  • Joe's Large Incuts #1

    Joe's Large Incuts #1


  • Joe's Large Pinches #1

    Joe's Large Pinches #1


  • Joe's Large Pockets

    Joe's Large Pockets


  • Joe's Medium Jugs #1

    Joe's Medium Jugs #1


  • Joe's Screw-On Set #1

    Joe's Screw-On Set #1


  • Joe's Sloper Rail

    Joe's Sloper Rail


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    Featured Brands

  • ClimbTech

    For the last 27 years, ClimbTech has been designing and manufacturing industrial and rock climbing anchor equipment. Started by two rock climbers ClimbTech has grown to achieve a reputation of dependable and innovative products.

  • Fixe

    Started in 1992, Fixe's anchoring products are designed for the needs of the indoor and outdoor climbing communities. Fixe produces high quality products that pass the CE / UIAA certification process.

  • Lapis

    Lapis produces boar's hair brushes that clean holds quickly and thoroughly without damaging or polishing their texture.



With our Habit Flooring System, you can drastically reduce service intervals, injury count, and employee time spent on cleaning and maintaining. This will result in increased operational efficiency as well as profitability. Through extensive in-house testing, we have developed what has rapidly become the most durable, aesthetic and cleanable impact attenuation system on the market.

Our ballistic system has been tested and is currently in use at some of the nation's most premier climbing and training facilities, and is perfect for high traffic applications that need superior abrasion, puncture and tear resistance. When compared to the various vinyl materials and other woven nylon products used by many our of competitor's systems, our material has been ASTM-tested to be up to twice as strong.

Custom made Habit Flooring System at the Front Ogden.